I am certain you have all heard about the racist remarks made by Donald Sterling, owner of the Los Angeles Clippers professional basketball team. Racism this blatant, this vile, this scary must be stamped out—and now!
I’m not going to rehash what he said here—it makes me sick and hearing it once was enough. But, if by chance you want to hear the whole thing before deciding how to respond, click here to go to the TMZ page to hear the entire racist script.
My purpose today is to ask you to ACT to stamp out racism and silence racists. The calls to boycott the Los Angeles Clippers are great and I hope they succeed. Magic Johnson’s pledge not to attend another Clippers game as long as Sterling owns the team is a step in the right direction. If you live in Southern California, join Magic and stay away from the Clippers games. I also hope that Magic Johnson can get the cash together to BUY the Clippers franchise as mentioned in this Forbes article.
According to the Institute for Diversity and Ethics in Sport’s Racial and Gender Report Card, 81% of NBA players were people of color and more than three-quarters were African-American. Of the league’s head coaches, 43.3% were African-American, the second-highest percentage in NBA history.
For those of us that do not live in Southern California, there is something we can do to get the attention of Mr. Sterling and other racist business owners. We can hit them where it most matters to them—their wallets!
African-American’s Buying Power Projected to be $1.1 Trillion By 2015
According to data published in Black Enterprise Magazine, “…the population of African-American consumers growth outpaces the rest of the population by 30 percent. Additionally, the demographic is younger, more educated and has higher incomes than commonly believed.
According to the study: between 2000 and 2009, the number of African-Americans attending some college or earning degrees has grown: 45 percent of men; 54 percent of women. Households earning $75,000 or more grew by more than 60 percent, faster than the rest of the population. African American’s average income nationwide is $47,290.
So what does this all mean in business terms? It means African-Americans wield tremendous buying power. The Nielsen study showed numerous shopping trends, mostly for household, health and beauty, travel, smart phones and child related items.”
It’s high time we started using our economic power for good!
The awesome folks at ColorofChange.Org have launched a petition calling for ALL Americans to boycott the companies that do business with Clippers owner Donald Sterling, saying,
“Donald Sterling should not be allowed to continue profiting from the achievements of some of the world’s most exceptional Black athletes. Major companies that rely on business from Black folks shouldn’t be lining the pockets of an NBA owner who doesn’t want us at the games. Stripping the Clippers of their corporate sponsorships is an important first step towards removing Donald Sterling as their owner.”
Take a moment right now to lift your voice in support of this effort. Get Sterling’s attention—and others who share his racist views—by boycotting the companies that do business with him. We have the POWER to change racism! Let’s go back to the winning ways of the Civil Rights movement and show our power every time we choose what to buy and who to buy it from. Join ColorofChange and say that WE ARE WATCHING and will make our collective influence known in marketplaces all around the world.